Personalized Touch: Louisville Slugger Offers Custom Creations of Prime 918 Bat

The new Custom Prime 918 bat from Louisville Slugger has a key word in the title: custom.

As Louisville Slugger continues to roll out a new stable of aluminum bats, everything from the Prime 918, Select 718, Solo 618 and Omaha 518, all new models, they’ve upped the ante slightly on the Prime 918 model, now available in a completely custom edition.

“The Custom Prime 918 sets the standard in the industry for elite BBCOR bats,” said Tom Burns, Louisville Slugger’s bat division product manager. “Every aspect of this bat has been engineered for perfection.”

Made with a 100 percent composite microform barrel, the Prime 918 was designed for a lighter swing weight and maximum pop. By designing in a new RTX end cap, the bat also offers a longer barrel shape. Couple that with what the brand calls TRU3 construction to help reduce vibration and Burns says everything comes together to ensure the bat is “one of the best feeling bats on contact and makes it the ultimate hitting machine.”

In the custom design, available on the brand’s website, users can build their own color models for various aspects, such as barrel, handle, knob and end cap. The process starts with users selecting one of 16 colors for the barrel design in either a matte or gloss finish. From neon pink to yellow to gunmetal gray, the initial design choice sets the tone for the rest of the process.

Following the barrel color selection, users select from nearly 20 colors for two different decals on the barrel and then move to the colors for the handle, cone and another decal. The grip options allow users to choose from over 25 colors, some combination colors and others in a lizard skin for something outside the norm. Users still need to select a grip tape color, knob color and end cap color. They wrap the process by selecting weight drops and bat length and then add a personalized message to the barrel.

“With thousands of color combinations and the ability to personalize each bat,” Burns said, “you can really create a design that is personal to you and your game.”

— Tim Newcomb covers gear and business for Baseball America. Follow him on Twitter at @tdnewcomb.

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