90th Percentile: Amateur Collectibles In The Age Of NIL


Image credit: Jackson Holliday (12) of Stillwater High School in Stillwater, Oklahoma during the Perfect Game National Showcase on July 14, 2021 at Tropicana Field in St. Petersburg, Florida. (Mike Janes/Four Seam Images)

The 90th Percentile returns with Geoff and Matt diving into the topic of amateur collectibles and the new rules in the name, image and likeness environment. With Britt Ghiroli’s recent article on The Athletic discussing Perfect Game’s recent merchandising deal with Fanatics, it’s a hot topic of discussion.

We discuss the economics of the merchandise industry, the history of amateur players signing merchandise agreements and its evolution over the last decade-plus. We also touch on the supply and demand of autographed merchandise.

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