A clothing brand dedicated to baseball and the lifestyle surrounding it. There was this gap in the streetwear scene that was ignoring us. Why? Because baseball is boring? Because a sport with the title of 'America's Pastime' is too old and bland? Stereotypes spewing out of the mouths of people who didn't get it. So we stopped asking them, why? And started to ask ourselves, why? Why can't we have our own brand? None of it made sense. Routine was created in 2011 and hasn't looked back since, changing the game of baseball through apparel.