MLBAM Buys Rockies Domain Name

Major League Baseball Advanced Media has purchased the domain name for an undisclosed sum from a Canadian organization that promoted tourism in the Canadian Rocky Mountains.

MLB Advanced Media vice president of corporate communications Matthew Gould confirmed the transaction but declined to comment on the amount MLBAM paid for the domain.

The sale gives MLBAM the rights to all but four of the nickname domains for major league team Websites. It still does not own the rights for the domains of the Giants (which belongs to the NFL’s New York Giants), Rays (owned by a Seattle restaurant and catering service of the same name), Rangers (owned by the web development company Future Media Architects) and Twins (a blank page owned by a company called D&D Miller).

MLBAM had most recently purchased the domain for $200,000 in 2010, according to industry expert Domain News Wire.

Correction (Jan. 9, 2013):

A previous version of this story stated that MLB had paid a seven-figure sum for the rights to the domain name. Matthew Gould said the figure was inaccurate, though he said he could not release the correct amount due to confidentiality agreements.