On Tuesday, the Charleston RiverDogs celebrated a franchise record for attendance by giving away a used car with the same number of miles as fans who have come to Joseph R. Riley Jr. Park this season: 285,000.
Wednesday, the creative South Atlantic League franchise unveiled a revived logo and new uniforms to help celebrate the RiverDogs' 20th anniversary next season, one they hope will top this year's attendance milestone.
The team freshened up its classic bat-chomping dog logo with "wrought-iron accents native to the Charleston area," the team announced in a press release Wednesday. They rolled out modernized secondary logos at their home finale Wednesday night, including different versions of "Charlie" the mascot dog.
Charleston also released its first-ever alternate cap that the team will wear on "Holy City Sundays." It features an all-navy cap with an interlocking HC logo with a halo above it.
"The idea behind our rebranding effort was to create an updated and contemporary look for the Charleston RiverDogs' 20th season and beyond," general manager Dave Echols said in a release. "The logos have the classic look everyone is accustomed to, but have been designed by the great folks at Studio Simon to include a progressive touch, giving it a great look I know our fans will like."
Added RiverDogs co-owner Peter Freund, who helped lead the redesigning process with Studio Simon: "Charleston is very rich in history and tradition. We knew it was time to incorporate the many facets of what makes Charleston great into the RiverDogs brand as we embark on our 20th season as a franchise. The elements we've introduced are sure to take us another 20 years."
Minority owner (and team director of fun) Bill Murray was on hand for the reveal at the ballpark and posed for photos with the players and mascot showing off the new look.
— Daren Stoltzfus (@DarenStoltzfus) September 2, 2015
The RiverDogs will don the new look for the first time on Opening Day against a new Sally League franchise in the Columbia Fireflies on April 7.