Brewers Plan ‘Selig Experience’ Exhibit

Vince Lara-Cinisomo

The Milwaukee Brewers are planning to build an attraction for fans at Miller Park to honor former owner Bud Selig, who is retiring as MLB commissioner next month.


The exhibit, known as the “Selig Experience,” will be constructed on the loge level inside Miller Park, and it will be free to fans. It will be open during home games and fans will be able to see it in the offseason during ballpark tours. Brewers chief operating officer Rick Schlesinger said the club is aiming for a grand opening in May or June.

When completed, the exhibition space will be about 1,400 square feet, and will include artifacts from Selig’s tenure as the Brewers owner. A multimedia show will include a 3-dimensional encounter with Selig inside a reproduction of his old Milwaukee County Stadium office.
Bud Selig (Photo by Bill Nichols).
Selig owned the Brewers from 1970, when a bankruptcy court awarded him and other investors the rights to the Seattle Pilots franchise, until 1992, when he became acting commissioner following the ouster of Fay Vincent. (Photo by Bill Nichols).
Bud Selig
Bud Selig is retiring as commissioner officially on Jan. 15 and will be succeeded by Rob Manfred. (Photo by Bill Nichols)
Bud Selig
“Commissioner Selig is the one person who ensured that the city of Milwaukee would continue as a Major League city, even when virtually all others had lost hope,” Schlesinger said. (Photo by Tom DiPace)
Bud Selig with Twins 2014 first-round pick Nick Gordon (Photo by Tomasso DeRosa).
“We want to mark his legacy with much more than a museum, and we believe the Selig Experience will tell his story in one of the most unique fan attractions in all of sports,” Schlesinger said. (Photo by Tomasso DeRosa).