Brewers Scouting Director Bruce Seid Dies

Brewers scouting director Bruce Seid died Tuesday in Las Vegas at age 53. The cause of death was not immediately known.

Seid, who is survived by his wife Erika, has served as the organization’s scouting director since Jack Zduriencik left Milwaukee to become the Mariners’ general manager in 2008. Seid worked in the organization for 17 seasons, joining the Brewers as an area scout in 1998 and becoming West Coast crosschecker in 2007.

"We are stunned and devastated by the news of Bruce's passing," Brewers general manager Doug Melvin said in a statement. "He was a great friend to all of us, and no words can describe the sense of loss we feel. There are only a few people who have been with the Brewers as long as Bruce, and he was a kind and highly respected member of our organization. There are also very few who worked with the passion and dedication to the Brewers that Bruce did.

“A number of current players on our roster were given the opportunity to play Major League Baseball because of Bruce, and he was so proud of them. Our thoughts and prayers are with his wife, Erika, and all of Bruce's family."

Milwaukee’s current big league roster includes several players drafted, signed and developed in Seid’s tenure, such as second baseman Scooter Gennett, righthanders Mike Fiers and Jimmy Nelson and outfielder Khris Davis. In a June interview with BA, he also expressed excitement about Milwaukee’s 2014 draft class, which included Hawaii prep lefthander Kodi Medeiros and the top high school power hitter (Jacob Gatewood) and athlete (Monte Harrison) in the draft class.

“We’ve had a very interesting year, exciting actually,” Seid wrote in a July email. “I just saw our rookie group, wow . . . Ways away, but fun to watch.”

Seid was a fourth-round pick in 1980 by the Cubs as a shortstop out of Oak Park (Mich.) High and played two seasons of pro ball. He became a scout on a part-time basis in 1992 for the Padres and worked as an area scout for four seasons with San Diego and for one year with the Pirates before joining the Brewers organization. He built a reputation among West Coast scouts for his hard work coordinating the Brewers’ Area Code Games team with fellow Milwaukee scout Cory Rodrigquez.

“Bruce was a really fine man, a very moral person,” Zduriencik said via email. “He was kind, compassionate, yet very competitive. We had spend so much time together in SoCal, and with he and Cory Rodriguez running the Brewers Area Code Teams, we had so much interaction. He was a good husband to Erika and very good to his brothers, mother and his deceased father.

“He and Cory Rodriguez, the other Southern California scout at that time, were ex-roommates before they both married. They were like brothers. It was always a treat to be with the two of them together in the car, as you could really get Bruce and Cory going. It was easy to instigate them into a discussion that would lead to a debate and then an argument. At times it was hilarious and would bring tears of laughter to your eyes as we drove all over SoCal. Bruce could dig his heels in and be stubborn, and Cory knew how to get him going playing the innocent victim. It was really good times as we were building an organization and worked very hard together for a shared cause.”

Zduriencik, who promoted Seid to crosschecker, said Seid always represented the Brewers with class and dignity while also having a sense of humor. He also had a hidden talent.

“A little known about Bruce was, he could carry a tune,” Zduriencik said. “The first time he busted out singing a Motown classic, I was shocked. He would say to me that he could take his act on the road and be a night club singer.

“Words cannot say enough about the loss of a very fine man and one that will be missed. For everyone that knew him, he left us all with fond memories. Some of the greatest things that we do in this industry of baseball is build and have relationships with co-workers. Having spent so much time with Bruce, I can truly say, we lost a really good man.”