Source Interlink Media Acquires Baseball America

SAN CLEMENTE, Calif., — GrindMedia, a leading action and adventure sports media company and division of Source Interlink Media, has announced the acquisition of Baseball America, and baseballamerica.com.

Baseball America, which has been published since 1982, and its associated titles will be added to GrindMedia’s expanding portfolio of enthusiast media, according to Norb Garrett, Senior Vice President and Group Publisher of GrindMedia. Baseball America joins SLAM Magazine (a basketball-focused property) in the company’s stable of stick-and-ball properties broadening a portfolio of trusted brands focused on men’s lifestyle. 

“We are extremely proud and excited to bring Baseball America into our network of targeted, enthusiast media,” said Garrett. “Baseball America is the “bible of developmental baseball” and we believe that the brand has a terrific amount of growth opportunity in its digital and video platforms to complement its already impressive array of print properties.” President/Publisher Lee Folger will continue in his role and will report to Garrett.

“Baseball America is thrilled to join the Source Interlink Media family,” said Folger. “Source Interlink’s leadership in enthusiast and action sports media is a natural fit for the passionate, insider point of view approach that Baseball America brings to the baseball market. We believe we can create exciting new market opportunities in this combination.”

Baseball America is a full-service media company with in-depth coverage of every level of baseball, from high school and college to the minors all the way to the major leagues. Baseball America publishes 26 times per year and is also available as a digital edition. The company’s website, www.baseballamerica.com, features exclusive content updated daily. Baseball America also publishes several annual reference books such as its Almanac, Directory, Prospect Handbook, and Super Register.

ABOUT GRINDMEDIA
Source Interlink Media’s GrindMedia is home to renowned action and adventure sports magazine. Brands include Surfer, Surfing, Snowboarder, Skateboarder, Powder, Bike, Canoe & Kayak, SUP-Standup Paddler, Dirt Rider, ATV Rider, and Paved. Along with standalone websites, including GrindTV.com, Newschoolers and Motocross.com, GrindMedia is the leading provider of print and online action sports and entertainment content in the United States. Delivering significant reach across both action sports enthusiast and various in-market consumer audiences, GrindMedia produces more than 20 leading events and webcasts such as Surfer Poll Awards, Powder Video Awards, Nike 6.0 Lowers Pro, EnduroCross and International Surfing Day. GrindMedia is also the exclusive action and adventure sports content provider for Yahoo! Sports. To learn more, visit grindmedia.com.
 
ABOUT SOURCE INTERLINK MEDIA, LLC
Source Interlink Media, LLC (SIM), a subsidiary of Source Interlink Companies, Inc., is the premier source of special interest media in the United States. With more than 70 targeted publications, 90 websites, 800 branded products, 65+ events, and TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports, marine and other niche activities. The organization’s strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market-leading brands through a multiplatform media approach.

Minors | #2011 #Business Beat

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