The Lehigh Valley IronPigs helped kick off the recent craze of offbeat names and logos six years ago when the franchise made its International League debut with a lineup full of pork-themed catchphrases and promotions to match.
Today, the IronPigs raised the bar for creativity with the release of several new alternate uniforms and logos, highlighted by a bacon-striped ballcap and a souvenir “scratch and sniff” bacon T-shirt.
The team’s primary uniforms and logos, which annually rank among the minors’ bestsellers, will remain same. However, the new series of alternate looks, which were revealed after a week-long social media campaign the team dubbed “Smell The Change,” are intended to raise the profile of one of the industry’s top marketing teams.
IronPigs general manager Kurt Landes said the team started brainstorming new logo ideas about 10 months ago and wanted to create a look that is “representative of us as an organization and our philosophy. And that’s being bold and unique and creative and entertaining.”
Part of that philosophy is to push the envelope in a way that reaches beyond the local market and attracts non-baseball fans to the team. And a bacon-themed ensemble certainly seems to accomplish that goal. That’s what the IronPigs will be wearing for Saturday home games, with a uniform that includes a bacon-logo cap, a red jersey with “Pigs” written across the chest and pants with bacon-style piping down both legs. (Look closely at the bacon strip logo and you’ll see the name IronPigs written in the stitching.)
Also released today is an all-black uniform, with a molten red IronPigs logo on the hat, that the team will wear on blackout Friday nights in which they encourage fans to wear all black. For Sunday home games, the team will don a powder blue mesh jersey as part of a tribute to Phillies teams of the 1970s and ’80s, along with a Liberty Bell logo across the front of a red-billed cap.
“It really, truly is a cliche, but there is something for everyone,” Landes said. “If you want the iconic look, we have it. If you want something goofy and fun, we have the bacon hat.”