A Hog-Wild Event

The ticker on the Lehigh Valley Ironpigs’ Website points out that the team’s first game is still 234 days away. However the mania that surrounds the team makes their debut seem much more imminent.

The latest event in Ironpigs hype comes on Tuesday when the team will unveil their uniforms at an even the team is billing “Uniform Unveiling and Style Show” at the State Theater in nearby Easton, Pa. Certainly a minor league baseball team couldn’t pack a center for the arts that also hosts such big-ticket performers as Michael Bolton and the Elvis Birthday Bash, right?

Don’t bet on it.

The Ironpigs had an overflow crowd of 700, including local media and fans, when they unveiled their logo earlier this spring. The event was hardly your typical press conference, complete with pig races in the hotel lobby and a high school drama club production of “Damn Yankees.”

Tuesday’s event will feature a uniform modeling competition between 10 local radio personalities to help raise money for charities. GM Kurt Landes told The Morning Call that the event will be a “combination of America’s Next Top Model and American Idol.”

Also, as part of a charity auction, fans will have a chance to come home one of the team’s five jersey styles being unveiled and auctioned off in the charity event.

“I think people have found out pretty quickly that we do things pretty uniquely around here,” Landes told The Morning Call. “I don’t think we ever considered doing a simple press conference; it’s just now how we do things.”

Check back for a report on the event on Wednesday.

Other stories making news around the baseball business community:

• Some California League ballparks have been packing more than fans into the stadiums. A recent report states that several teams are having problems with rat infestation.

• With the Giants future interest in the team unclear and a lease running out in 2009, the future of the Double-A Connecticut Defenders is precarious.

• John Henry Moss is wrapping up the final stretch of a 50-year career as president of the South Atlantic League in typical fashion’”a busy schedule.

Minors | #Business Beat

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