MLB.com Emerges As Internet Powerhouse

In only a few years, mlb.com has gone from a somewhat haphazard league portal to one of sports' most potent websites, leading baseball fans into the era of streaming highlights, print-at-home ticketing and other 21st-century goodies. And did we mention it'll bring in more than $200 million this year, giving hope to the notion of revenue balance? This leaves Bob Bowman, CEO of Major League Baseball Advanced Media, one of the most influential behind-the-scenes executives in sports. Yet matters aren't all rosy: MLBAM has butted heads with Fox executives, is suing a fantasy site over rights to players' names and statistics, and more. I spoke with Bowman recently about the ups and downs of an Internet powerhouse....

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