Braves, Jays, White Sox Debut New Logos

The Braves, White Sox and Blue Jays have unveiled new cap logos they will wear at various times during the 2014 season, including spring training.

Batter man! (Courtesy of New Era).

Batter man! (Courtesy of New Era).

The teams unveiled the logos as homages to particular historic events—such as the Braves’ lowercase “a” logo, which was worn by Hank Aaron 40 years ago when he broke Babe Ruth’s home run record.

The White Sox will have the old “batter man” logo, and the Jays will have an all-red cap to better incorporate the colors of the Canadian flag.

The caps, made by New Era, are part of the company’s 59FIFTY design, and they are lighter, more breathable and have better ultraviolet protection.

The teams will wear the caps in spring training and in select games, a New Era spokesman said.

All 30 teams will wear the new 59FIFTY caps at some point during the season, although the Jays, Braves and White Sox are the only ones debuting logos.

The caps will ship to stores on Feb. 21 and will cost $35.99.

 

Majors | #Blue Jays #Braves #White Sox

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