Factory Athletics Continues Partnership with Pocket Radar

Factory Athletics has again turned to Pocket Radar for use in its events across the United States to provide speed data for players and scouts in hundreds of events annually.

As the official radar provider for Factory Athletics, Pocket Radar will deliver primarily its Ball Coach radar device to capture player data for use in evaluation and training. The data will get offered directly to players, parents and coaches to build a framework for where players stand against their peer groups. Factory Athletics also plans to use the Pro Radar System at select events to highlight pitcher velocity, exit velocity and position player arm strength.

"We are very excited to continue delivering our players with advanced metrics from Pocket Radar," says Jason Budden, senior vice president of marketing & brand at Factory Athletics. "The Ball Coach radar and the Pro Radar System have been key components of our scouting and player development efforts. With over 600 events nationwide, we rely on Pocket Radar's technology to capture data and use that information to provide direct feedback to our players."

Pocket Radar has put a focus on making speed-tracking technology accessible to the masses. Pocket Radar's most popular product remains its Ball Coach sports radar for use at all levels, a pocket-sized sports radar device. The Pro Radar System includes a smart display. Both systems were designed with use as a training tool in mind for immediate objective feedback. Such metrics as hitting power, pitching speeds, throwing speeds, serving speeds become instantly visible.

"We're excited to be working with Factory Athletics to continue the incorporation of our award-winning technology into all of their training programs nationwide," says Steve Goody, CEO and co-founder of Pocket Radar. "Athletes will now have the added advantage of world-class coaching and pro-level training equipment, combined."

Factory Athletics, which has developed programs for baseball, softball and volleyball since inception in 1994, looks to train athletes and make them ready for the next level of athletics.

— Tim Newcomb covers gear and business for Baseball America. Follow him on Twitter at @tdnewcomb.

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