Topps has an obvious incentive to push National Baseball Card Day, slated for Saturday, Aug. 12, but by partnering with all 30 MLB clubs certainly ups the interest for fans able to get their hands on a variety of free baseball card giveaways.
Similar to the 2016 event, Topps is supplying hobby shops and MLB stadiums with free packs of exclusive National Baseball Card Day packs. The packs available outside of stadiums will include six cards. The entire collection features one player from 29 teams with the 30th card, a Mike Trout card to represent the 30th team, the Angels, handed out only with a $10 purchase of Topps products at the shop. For the in-store packs, Topps has randomly inserted 11 different autograph cards from the likes of Aaron Judge and Carlos Correa to Chris Sale and Bryce Harper.
The in-stadium giveaways will work differently, with teams handing out packs of 10 team-specific cards (except for the Mets opting to hand out nine cards and the Phillies choosing 20), including one card that features a legendary player, whether Tony Gwynn, Babe Ruth, Cal Ripken Jr. George Brett or even Rod Carew for both the Angels and the Twins, just to name a few.
While the national day officially hits on Aug. 12, the in-stadium giveaways started as early as July 20 in Seattle at Safeco Field and have happened steadily since with San Diego and New York both holding their giveaways in July before a bulk of teams hosting giveaways from Aug. 3 through Aug. 10, including the Red Sox offering three straight days at Fenway Park.
Friday, Aug. 11, features giveaways for the Nationals, White Sox, A's, Dodgers and Rangers and the teams participating on the Saturday include the Rays, Blue Jays, Tigers, Brewers, Marlins and Cardinals. For those who missed the excitement on Saturday, head to Phoenix or Philadelphia for a giveaway on Sunday, Aug. 13.
To help promote the Saturday giveaways inside shops, expect MLB players to take to social media on Aug. 11 to open packs of cards and potentially hand out packs of cards to fans at stadiums.
Tim Newcomb covers gear and business for Baseball America. Follow him on Twitter at @tdnewcomb.