Nike Releases Schools From Bat Obligations



Competitive equity is always a hot-button issue in college baseball, where variations in the quality of bats can have a significant impact on wins and losses. Not all bat technology is created equal, and while it is impossible to draw definitive conclusions about the quality of equipment by looking at statistics, it seems entirely plausible that teams with certain bat contracts could have a distinct competitive advantage over others. Offense was down across college baseball in 2011 due to the advent of the new BBCOR bat standards, but some manufacturers surely adapted better than others to the new standards.

With that in mind, here's some fascinating news from the Tuscaloosa (Ala.) News that Nike is releasing Alabama—along with every other college under contract with Nike—from its obligation to use Nike bats in the upcoming season. The paper reports that the Tide requested that Nike allow it to use other manufacturers' bats following the 2011 season, but that the Tide will continue to use all other Nike apparel and field equipment.

"As an industry leader in the sport of baseball, our goal has always been to serve the athlete," Nike said in a statement sent to Baseball America on Tuesday. "We believe in our baseball bat technology and are committed to providing the most innovative footwear, apparel and equipment to athletes at all levels."

So Nike schools can use other bats as long as they do not sign a contract or sponsorship with another manufacturer—which allows those schools the flexibility to switch bats at any time during the season.

It will be interesting if other Nike schools—Georgia, Kentucky, Miami, North Carolina and Southern California are five notable ones—elect to stick with Nike bats or switch, and whether their offensive performance is affected. The Tuscaloosa paper reports that those five Nike schools and Alabama hit 20 percent fewer home runs and slugged 44 percent lower than the national average. But how much of that performance gap was a product of the bats, and how much was a product of personnel, or the superior quality of pitching in power conferences, relative to the national average? Cherry-picking statistics—especially when considering a miniscule sample size—inevitably leads to faulty conclusions.

Regardless, the bat manufacturer discussion is worth having, and worth monitoring.



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7 Comments

For the last 5 years you could ask a college player about Nike Bats and the issues with performance.  Prior to the new bats this past season, Nike bats were prone to split, caps fall off and even have the nob come off.  Bats were definitely inferior.  In 2011 the bats were perceived to preform worse as well.  With Nike holding so much power it taking this long for them to concede is no surprise

Is Oregon also a Nike school? They certainly underperformed. I don't think the same was true for USC.
One thing I found interesting was that the Nike bats still had that loud ping.

The article begs the question, which are the preferred bats! I'd like to hear Aaron's report on that subject and/or see some power stats from college programs supporting what manufacturer has the hot BBCOR bats.

Doesn't surprise me. Baseball has long been an after thought with Nike. Basketball, Football, track and sometimes even golf seem to get a bigger Nike push

I would disagree and  argue that the sample size is actually quite large, if you consider that each team averages 30+ at-bats per game, plays 40+ games, we are talking about a lot of total at-bats.   This is pretty strong evidence that the Nike bats are inferior.

Heard for a few years from a reliable source that the MN Gopher players can't stand the nike bats.  Hopefully this green lights them to change.  Personally feel the bats, above and beyond the weather, have significantly hurt their power numbers.     

How about Uconn? Another northern school that uses them.  Have to factor in the ball park too, for instance Duke uses Nike and plays at the Durham Bulls complex for many of their games.  I believe Minnesota plays at Target Field quite a bit too.  Have to think those parks are a bit larger than normal college parks, even if it's just power alleys.


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  • Aaron Fitt is the lead college writer for Baseball America. If you have questions or comments about college baseball you can e-mail him at collegeblog@baseballamerica.com.

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