A team isn’t really a team until it has a logo. And every 5-year-old’s favorite baseball team unveiled their new look this afternoon.
The Richmond Flying Squirrels have officially arrived, as the team unveiled their logo at a press conference today at their future home, better known as the will-it-ever-be-renovated Diamond.
I’m no logo expert, but I do think I can differentiate between the good and bad. And these look pretty good to me. The primary one is not too cartoonish but still animated enough to catch the attention of kids—which, of course, is most minor league teams’ target demographic.
The design was by Plan B Branding, who I think has done very creative work in the past with teams like the Spokane Indians, Casper Ghosts and others.
“We have taken great lengths to create an overall identity that will be appealing to fans of all ages,” Flying Squirrels CEO Chuck Domino said. “The unique nature of our entire image gives us great flexibility, and we know our fans will be able to take pride in the new look of their new team. We are excited to have the potential of creating one of the most popular brands in professional sports.”
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