Winston-Salem passed on the Aviators, Wallbangers, Rhinos and Racers as the moniker for the high Class A Carolina League affiliate as it prepares to move into a brand new ballpark in 2009. Instead the club went a bit off the board by choosing dash, highlighting the punctuation mark that splits the city’s name.
It will certainly be interesting to see how the club will make transform punctuation into profitability on their uniforms and ballcaps, which they will reveal at a news conference later today.
My promotional tip: racing punctuation marks. In the same fashion as the racing sausages in Milwaukee and the racing presidents in D.C., the Dash should have a nightly "dash" with oversized question marks, exclamation points, quotation marks and, of course, the hyphen. What more could you need to excited a crowd?
I’ll update after the team’s press conference today.
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